Through the use of collage techniques, familiar things are defamiliarized, giving people a feeling of familiarity and unfamiliarity. The use of this technique breaks the monotony and regularity in graphic design, giving people a novel feeling in terms of color and shape, which makes people's eyes shine, thus deepening its impression in people's hearts and changing the plane The mediocrity and boredom of the design brings a brand new visual enjoyment to the people, making the work have strong visual impact and high aesthetic value.
References: [1] Chen Youlin. The application and Image Manipulation Service expansion of collage techniques in modern graphic design [J]. Decoration, 2010 (02): 127-128. [2] Huang Yuyao. The application and development of collage techniques in modern graphic design Preliminary Exploration on Expansion [J]. Young Writers, 2012(04): 97. [3] Gao Xin. Research on the Application of Collage Techniques in Graphic Design [D]. Zhengzhou University, 2013. [4] Lin Yaer. Analysis of the application of collage art in graphic design [J]. Caizhi, 2015 (17): 140. Author: Mou Yunhuan Unit: Shaanxi National Defense Industry Vocational and Technical College With the emergence of new trends and new design ideas, many graphic design artworks have begun to break through the constraints of traditional design, and can skillfully combine artistry and practicality to design beautiful and practical works.
An excellent designer must seek ingenious ideas in practicality, and seek the expression of practical significance in creative design. Therefore, when he faces a work, he must first have the basic knowledge of design, and then express novel ideas through certain methods, so that he can design works of art that are accepted by the public. Keywords: graphic design; artistic creativity; practicality In traditional design viewpoints, practicality occupies the mainstream, which is mainly to meet the needs of ordinary people in labor and life. Not only that, but in the past, there was still a view of "beautiful is not practical, practical is not good-looking", which completely opposed the practicality and creativity of artistic design.