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Content niche Long-form content as opposed to “cheatable” content is what fuels a successful content marketing approach. In the marketing funnel itself, long content – usually deep content – is what helps users get closer to a purchase, encourages Jewelry Retouching loyalty, and improves user experience. Long content vs short format Image Source What is the solution? At first glance, it would seem that the solution is simply to hire people who have experience in the niche they are going to write for. This solution presents some inherent challenges. Most people who focus on this niche are so busy doing the work that they don't have time to write about Jewelry Retouching the job. Here are two other solutions
Distribute the content generation task across the organization. Instead of having one writer produce all the content, have each employee contribute an article every quarter or every few months. Hire a generalist content writer, but have them expand on Jewelry Retouching the topics or outlines of people in the organization who are experienced. I have seen Jewelry Retouching both of these models work successfully. HAND RELATED CONTENT: How to Test Short Content Before Investing Long Problem 2: Content writers think a boring industry requires a boring blog. Isn't it fascinating that some people think certain industries are basically boring