With the rise of more social platforms, content types and channels, and the growth of existing social platforms, you can't afford to ignore your presence there. In addition to Google, here are other channels where you could generate targeted, conversion-oriented qualified traffic: E-mail Reference social media Direct Sponsored Ads Live video platforms (Periscope, Blab, etc.) Even Matt Cutts said it, Don't rely on Google alone anymore: rely on a wide variety of avenues where you can reach the people who will want to know you. Reason 3: The Change in Mindset Let's go back in time to see how content and inbound marketing became the new SEO mindset. Before 2011 when I started in online marketing as a freelance writer, there was a totally different mindset regarding SEO.
Consumers who wanted a web presence would just pay money to SEO specialists to get results. It was an industry that very hair masking service often played Google. Their tactics included dark link schemes, mass forum postings, comment backlinks, multiple interlinking domains, and keyword-stuffed written content. It was all about how to unify Google. Things changed drastically after the release of Google Panda (the Panda Farmer update in late February 2011). That's when Google started looking at content from a truly human perspective. I've seen marketers completely change their approach to Google. Filling in keywords on each copy page was no more. Recycling the duplicate copy of someone else's site was now a huge no-no. And no one was using the keyword density formula anymore. Marketers started investing in content that would match and engage their target audience. Content marketing has begun.
Advertising Continue reading below And since then, Google has continued to get smarter and smarter. Today, they use real people to rate websites. Their Quality Guidelines for Search Evaluators, a 145-page document explaining what their human reviewers look for in websites Google subsequently ranks well for, was released in November 2015. The acronyms listed there, EAT (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life), are guidelines for what Google looks for in strong web content and good groundwork for us creators to use. This shift in mindset has been tremendous in creating a better web for all of us. A low quality web has become a high quality web simply because Google has shifted to what works best for its users, real people on mobile or desktop searching quickly to find results giving them the best answers to their problems.