Abdulllah Alamin

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Abdulllah Alamin
Jul 14, 2022
In Design Forum
Acker agrees. “Before, I didn't click on ads,” he says. "But now I do, and I particularly click on it if the supplier uses 'Made in USA' or 'Made in USA' in the ad text." Marketing Tip: Consider Running Text Ads to Test the "Made in USA" Wording You may use "Made in USA" in the site title, body text, and links. Also consider using your state rather than "United States". With a small campaign my company ran for a client, we learned that adding "Made in [state]" in the title increased the number of clicks on the ad that didn't have that wording. Find out what resonates with your buyers. 'Made in USA' messaging can help drive website inquiries While I couldn't find any trending data for "Made in the USA" B2B searches, what I've learned from talking to manufacturers is that once they land on the supplier's website, that's where they start looking for the "Made in USA" message. Acker, for example, will look jewelry retouching service for an American flag and "Made in USA". The Hawthorne team researches the company's location due to delivery and shipping times, especially if the company is a US-based manufacturer. By the way, Hawthorne and Acker said they wanted to see the supplier's full contact details, including a phone number, rather than having to fill out a form. “ We often need to get an answer quickly,” says Hawthorne, “especially if we have a specific question. Picking up the phone and talking to someone is much easier than sending emails back and forth. " Ditto for Acker, who often calls companies to determine if products are made in the United States, as well as how long it will take to get a quote request. This feedback matches data from the 2015 B2B Website Usability Report conducted by my company (
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