May 09, 2022
In Design Forum
Google Analytics, what else? Google Industry Email List Analytics is far from the only web analytics provider on the market. Many alternatives exist today: Mixpanel, Kissmetrics, Woopra, Amplitude, but also open-source Industry Email List services such as Piwik or Matomo . In exchange for a few hundred or a thousand dollars a month, depending on the size of your company, these suppliers offer you more autonomy, support and Industry Email List ownership over your data, terms that are hidden in a dusty corner behind the trash can in Google's office buildings. . Companies are also increasingly turning to custom setup solutions. They build their own system in the Industry Email List cloud to retain full ownership: the solution to prevent Google from hijacking your data several tens of thousands of kilometers away, and a choice that we can only applaud. Also read: 5 alternatives to Google Analytics (GDPR proof) A new mindset Google Analytics is so ingrained in the mind Industry Email List of the modern marketer that companies often don't even consider other vendors. They stubbornly cling to their trusted system and stare blindly at the illusion of 'free online services', while Industry Email List Google is tricking them. You would expect that the administrators of our data at least take their responsibility and do everything they can to comply with the GDPR and European legislation. Yet many large companies today Industry Email List do have the resources in-house to take a different approach. They just lack that essential bit of courage. Through training, teams can learn to work with other packages and discover what the possibilities are. In addition, most packages are modeled after Google Analytics, which makes switching Industry Email List even more accessible. Adieu for life, or just for a while? It's clear more than ever that Google doesn't care too much about the privacy of its users. With the knife at its throat and the risk that Industry Email List Europe will become a blind spot for advertising data, the technology giant is still looking out of the tree for the time being. European companies should.